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[conquerors22]

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[carlamathew00]

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[mariacallous]

Earlier this month I complimented a friend on her new Bottega Jodie bag. She had recently got a promotion at work, and is now a senior manager at a respectable record label earning six figures. The bag was a celebratory gift, she told me, only it wasn’t Bottega—it was a dupe.

As someone who has a closet full of designer labels—and who could certainly afford to buy the real thing—her admission surprised me. My face must have given that away. “It’s real Italian leather,” she quickly followed up, “and their website says they manufacture in the same factories as some luxury brands. You couldn’t tell the difference, so why would I spend thousands more for basically the same thing?”

It’s a question many have been asking since dupe culture went supernova over the last few years. A shorthand for duplicate, dupes are cheaper alternatives that are basically the same as the real thing. Think of it as a cousin to counterfeit culture, but instead of being a cheap knock-off that infringes on a brand’s trademark, they’re uncannily similar imitations—promising the same qualities of the product at a fraction of the cost.

It’s not just my friend who loves them either. Roughly one-third of all US adults have intentionally bought a dupe, according to Morning Consult, with that figure rising to almost half for Gen Z shoppers and 44% for millennials. In the UK, research by Mintel shows 47% of consumers are now open to buying luxury lookalikes in 2024, compared to just 12% in 2016.

“The shame of buying these things has gone,” says Alice Sherwood, author of Authenticity: Reclaiming Reality in a Counterfeit Culture. “Luxury prices have skyrocketed while the trend cycle has rapidly accelerated. People no longer want to spend upwards of £4000 on the latest ‘It’ bag that might be out of vogue within a year.”

Add their proliferation on social media into that mix, and the dupe culture has been normalised in ways that “knock-offs” from Canal Street never were, she says.

Just one scroll on TikTok would affirm this. At the time of writing over 260,000 posts have been made under the #dupes hashtag, with the majority featuring creators sharing their best dupe finds across fashion, beauty, lifestyle and homeware. Most of the time they’re from fast fashion retailers like Shein, Amazon and Temu, but more recently, a new crop of companies have been dominating dupe culture by offering quite a different proposition.

Low-Price Luxury

Take my friend’s new favourite brand, Quince. According to their website their mission is “to create products of equal or greater quality than the leading luxury brands at a much lower price”. To do so they’ve sourced factories used by “well-known luxury brands” to manufacture their goods, but by cutting out the middlemen and hefty markup, they can sell them at far more affordable prices.

They’re not the only ones. Leather goods manufacturer Sitoy Group Holdings regularly uploads videos on social media showcasing how the quality of its $100 handbags is almost identical to those sold for upwards of $1000, all the while advertising that they use the same production lines used by Prada, Tumi and Michael Kors. Then there's Chicjoc, one of the largest Chinese fashion apparel brands on Taobao and Tmall, claiming it uses the same fabric manufacturers as those used by the likes of Chanel, Valentino and Louis Vuitton.

This shift towards high-quality dupes puts luxury brands in a difficult position. For decades, they’ve justified their high prices with the promise of superior craftsmanship and materials. They've even poked fun at these imitations. But when brands are offering near-identical goods allegedly manufactured in the same factory as luxury brands for much, much less, that justification starts to crumble.

Another brand that has gained significant traction online this year is Los Angeles-based premium basics brand, Italic, with many consumers on Reddit expressing their satisfaction with the quality of the products. “Most of our products take 5–10 sample runs and 6–18 months, sometimes even longer,” says Italic CEO Jeremy Cai. “Our sourcing process involves rigorous vetting and ongoing quality controls, including factory certifications, samples, and production quality.”

This meticulous approach stands in stark contrast to what many might expect. Italic contacts 20-30 potential suppliers, evaluates 5-7 factories, and ultimately works with just 1-2 of them for any given product category, visiting each factory on-site.

The key difference between Italic and the high-profile brands using the same factories, Cai explains, is in the pricing: “Most of our factories' clients sell for 2-4x more than our SRPs (Suggested Retail Prices), often much higher.” By cutting out the markup typically associated with luxury goods, Italic offers high-quality products at a more accessible price point.

Cai is quick to point out that Italic does not market itself as a “dupe” brand. However, that hasn’t stopped consumers from drawing comparisons to more expensive luxury labels. In contrast, competitor Quince leans into dupe culture, positioning itself more overtly as a challenger to high-end brands. On Quince's website, woven intrecciato handbags, which resemble Bottega Veneta's iconic designs, are showcased alongside price comparisons to their luxury counterparts.

Quince also frequently analyses luxury competitors’ best-selling items to identify opportunities for replication. “Data collection is crucial in our product development process,” says a Quince spokesperson. “Our team uses a variety of sources, including Google Trends, social media, and customer feedback, to understand the market and ensure we’re delivering what people want.”

Quince’s strategy is built on the belief that luxury can—and should—be more accessible. “Our founding team, with years of experience in luxury and DTC (direct-to-consumer) retail, knew that competitors add a 40–60% markup on similar products,” continues the spokesperson. “As costs in the luxury market become more transparent, consumers are less willing to accept these inflated prices.”

To that end, Quince works globally to source manufacturing partners that share their commitment to transparency, while innovating to keep costs down. Every product page on their site includes detailed information about materials, country of origin, and certifications for working conditions along the supply chain.

Luxury brands, on the other hand, have traditionally kept their manufacturing processes shrouded in secrecy. William Lasry, founder of Glass Factory, is working to change that.

Lasry travels the globe, visiting and spotlighting factories with superior craftsmanship and ethical practices across his social media platforms. While not all brands are doing their very best, he is sceptical about some companies' supposed connections to luxury factories, pointing out that these dupe brands frequently exploit this ambiguity for marketing purposes.

“There are many instances where a factory will produce a sample for a luxury brand,” Lasry explains. “Luxury brands often request samples from hundreds of factories, but in many cases, nothing materialises beyond the sample stage. The factory might then turn around and claim, ‘We’ve made samples for Gucci,’ even though no production deal was ever finalised.”

Petros Analytis, head of research at Glass Factory, agrees that it’s hard to draw the line. “Unless they let us come into the factories and see for ourselves, it’s hard to ascertain.”

Premium Tax

While transparency might be slowly improving, one thing the luxury market has always clung onto is its appeal. Conglomerates like LVMH and Kering built empires on the foundation of an alluring narrative—one that combines centuries of heritage with modern-day prestige. By blending Old World craftsmanship with the new-age glamour of celebrity culture, they made handbags, shoes, and clothing a gateway to an elite, exclusive world.

For a long time consumers were happy to pay big bucks to belong in this world. Perhaps unknowingly, they were buying not just a product but an experience. The true value of a designer label wasn't simply measured by the stitching or material, but by the feeling it evoked—the confidence boost, the social status, the feeling of exclusivity. “It’s a real skill to make a handbag into an object desired by millions of women, one that has so much meaning and can do so much for your self-confidence,” notes Sherwood.

Yet, behind the curtain of glamour, the reality of some products was very different. While consumers believed they were buying the pinnacle of luxury, what they were often getting was a product only marginally superior to midrange alternatives—and occasionally no better at all. The excessively high margins were less a reflection of quality and more a tax on the brands' appeal.

“They are the architects of their own problems,” continues Sherwood. “By making so much of their products not about the tangible product, but about the intangible aspects of the brands - those sexy ads, the celebs who carry your products, the stores, the glossy ads, the slogans, the heritage backstory, all that stuff that isn’t actually the product itself.”

In turn they’ve created an enormous gap between what consumers are actually paying for and the real value of the product. As these companies have increasingly pursued the ultra-wealthy, they’ve left a gap in the market that other brands, eager to capitalise, are starting to fill. “They know that the prices at the very top of luxury are too high to reflect the actual value,” Sherwood says. “But have turned these notable silhouettes and styles into desirable items that a dupe brand can free ride off of.”

Then, recently, the veneer began to crack even further. In March, Italian luxury brand Loro Piana became embroiled in scandal after an investigation revealed the material behind their $9,000 sweaters was sourced by low-paid workers in Peru. Just a few months later, in July, Italian prosecutors alleged sweatshop-like conditions in factories supplying certain products for high-end labels such as Dior and Armani. The revelations triggered outrage among consumers, many of whom had long trusted these brands to uphold the highest standards of craftsmanship and ethics.

Across online forums like the r/handbag subreddit, once-loyal customers voiced their disillusionment. For many, these scandals revealed that the luxury brands they idolised were not living up to their promises. Both Loro Piana and Dior have denied the allegations. However, The Business of Fashion revealed that Milan's public prosecutor said in a court document that they had found “an illegal practice so entrenched and proven [that it could] be considered part of a broader business policy exclusively aimed at increasing profit.” Neither company has been charged in relation to the probe.

Such reputational damage couldn’t have come at a worse time for luxury brands. Coupled with the rise of dupe culture, these scandals are forcing consumers to rethink their relationship with high-end goods. If craftsmanship is no longer exceptional, and ethical practices are called into question, what exactly are people paying for when they buy luxury?

Rebuilding the Dream

Recent sales figures underline just how far demand for luxury mega-brands has fallen from its post-pandemic highs. In July, some of the industry’s biggest players reported disappointing revenues for the second consecutive quarter. LVMH, the world’s leading luxury conglomerate, missed sales estimates, while Gucci’s parent company Kering, experienced a decline of 11%. Other major brands like Richemont and Burberry also reported disappointing figures, with first-quarter sales plummeting by a staggering 20%.

At the heart of luxury’s current struggles is the erosion of the very dream that once propelled the industry. The disconnect between the marketing mythology and the reality of production has left consumers feeling disillusioned, meaning the days of blindly paying a premium for a logo may be at risk.

The democratisation of information and consumer power through social media has played a huge part in this. Platforms like TikTok and Reddit are filled with conversations that challenge the industry's value proposition, which has made it so much harder for luxury brands to control their narrative.

To regain their position, Brittany Steiger, principal analyst of retail & eCommerce at Mintel says they will need to focus on what once made them so desirable—authenticity, superior craftsmanship, and a narrative of prestige that feels both aspirational and attainable. Some experts suggest that embracing more transparent practices and truly living up to their ethical and quality promises could also be the way forward. Brands that fail to do so, may find themselves increasingly irrelevant in a world where high-quality dupes continue to gain ground.

It’s clear that the old model of luxury has been disrupted, and it’s no longer just about price anymore. In the battle between heritage and value, consumers are asking more questions—and luxury brands must have better answers. And if they don’t, there’s a whole industry on the sidelines who do.

[leonsliga]

How to get football autographs: a crash course

Fair warning: this will be a long post.

We’ve all heard it by now: the best way to get footballer autographs is to attend open trainings or wait outside their hotels and stadiums on match days. But what if you live far away or can’t afford to fly to training or games? Not to worry! Whether you’re a collector, a fan, or a little bit of both like me, quite a few clubs are still willing to send out autograph cards, as long as you send them a stamped addressed envelope.

You’ll find helpful how-to videos on how to do just that, along with links to some country stamp websites, below. These videos actually inspired this post:

Postal service links:

United Kingdom

https://shop.royalmail.com/postage-and-packaging/first-and-second-class-stamps - You can’t print UK stamps, but you can buy them off the Royal Mail website (see above link) or off Amazon in most cases

Germany

https://shop.deutschepost.de/shop/internetmarke/selectPostageIM.jsp?invalidAccess=true#porto-international (you’ll want to buy the printable compact letter—Kompaktbrief in German—stamps for 1,70€)

Spain

https://www.correos.es/es/en/companies/send/stamps - Unfortunately, I’m completely useless at navigating the Spanish postal service (AKA Correos), but here’s the link regardless. Maybe you’ll have better luck than me 😅

France

You can buy printable stamps using the link above

Postage Questions:

What materials will I need to send a request?

You’ll need a letter containing your autograph request, 2 envelopes (one bigger and one smaller), a stamp/stamps (depending on size and weight) from your country and the stamp/stamps of the destination country.

I’ve bought my stamps. What size envelopes should I get?

I recommend getting c4 envelopes, as they’ll be big enough to hold your autograph request letter. These will be the envelopes you’ll mail out. If you go with a c4 envelope, I’d recommend purchasing c5 envelopes as your smaller envelope. These will be the envelopes the clubs return to you with the autograph cards inside, and you’ll slide them into your c4 envelope when you’re ready to mail them.

Be sure to include the club’s mailing address and your country’s stamp on the large envelope and your address + their country’s stamp on the smaller one

Where can I find a club’s mailing address?

You can usually find a club’s mailing address, along with their attitude towards fanmail, on the “contact us” tab on their webpage. If you can’t find it there, search the name of the club on fanmail.biz; they have the mailing address of just about every football club you can imagine.

What should I put in my autograph request letter?

The main thing here is to include which footballers’ autographs you want (if you don’t have a preference, you don’t have to do this; you can always say you’d be happy to add whatever player cards they’re willing to send to your collection, or something like that lol). Apart from that, what you include is entirely up to you! I wouldn’t recommend sending a super long letter, but if you want to add a personal touch, you can always mention one of your favorite memories of that club and their achievements. It doesn’t hurt to throw in a thank you at the end either :) one last note: you can address your letter to the club or the player whose autograph you’re requesting; it’s entirely up to you!

Do I have to send a stamped addressed envelope to every club?

Not necessarily. If you want to save money on stamps and envelopes, try emailing the clubs first. If you’re lucky, they’ll send the autograph cards directly to you and pay for the postage :)

Now onto the most important question: does it work? The answer is that it depends on the club you’re sending the request to and sometimes even the league they play in. I’ll break it down by league below, detailing either my own experiences writing to the club (if I’ve written to the club and heard back, I’ll state it outright) or that of YouTubers who have reached out to them. If you don’t see your club here, assume they either don’t reply to fanmail, or I haven’t heard of any success stories yet.

Premier League

Some Prem clubs still send out autographs, but not all. Here’s the ones that do:

Manchester United - pre-covid I’m pretty sure they sent out only hand-signed autographs upon request. Unfortunately, they seem to have cut back a bit on this in recent years; nowadays they tend to send a mix of hand-signed and pre-printed, facsimile signatures (this was the case for me when I wrote to them a few months ago and a few YouTubers that wrote to them as well). Still, pretty amazing given the size of the club that they’re willing to do this. As a United fan, I can’t help but feel a little proud :)

Liverpool - they definitely take the “you’ll never walk alone” motto literally, because they also still answer autograph requests with squad photos and signatures, at least as of 2021. To add a personal touch, they usually include a certificate with your name on it. Even though they’re United’s biggest rivals, I can’t help but respect them for this.

Arsenal - another big club that’s not too big for their fans; to my knowledge, they still send out hand-signed autographs. In doing research for this post, I even stumbled upon a video of someone who got an Arsenal match program, 2 squad photos, and autographs on the back of one of them. Talk about a big haul!

Tottenham - usually send pre-signed, photocopied autograph cards

Chelsea - sent out pre-signed, facsimile autograph prints as of 2021

Manchester City - sends out facsimile signatures only, according to several YouTubers (I’ve never contacted the club personally, so I’m not sure if this is still the case). If you do reach out to them, let me know what you hear back!

Crystal Palace - hit-or-miss. They tend to reply with pre-signed squad photos. They usually include a “south london and proud” bracelet from what I understand though, which is a fun perk!

West Ham - you might hear back from them, you might not (I didn’t when I tried a few months ago, but I know several other people did). If they do reply, you’ll likely receive hand-signed photos.

Aston Villa - sent out mostly pre-signed cards as of 2021

Everton - sent out predominantly hand-signed cards as of 2020

Leicester - send out a mix of photocopied and hand-signed cards, as of 2020 - they generally include player cards from the entire squad

Bournemouth - sent out pre-printed cards as of 2021

Newcastle - still sent out hand-signed photographs as of 2020

Bundesliga

If you want hand-signed autographs, look no further than the Bundesliga. In my experience, they send out the most hand-signed cards of any football league, and it’s not even close. In fact, you’d be hard pressed to find a club that doesn’t send out hand-signed cards. I’m assuming it’s the same story for the 2. Bundesliga (I know Schalke sends out hand-signed cards at the very least).

Bayern Munich - generally, they prefer you purchase cards on their website. Unfortunately, you have to be a member to buy signed cards on there; otherwise, you have to settle for pre-signed prints. That said, I’m pretty sure that if you purchase the player cards on the website and send a few back to the club to be signed, they will return them with official autographs. I sent in a request for Manuel Neuer’s autograph earlier this year and enclosed his player card, and they sent it back hand-signed. I included my membership number in my request just in case, but I know they’ve sent hand-signed autographs to non-members in the past (i.e. the YouTuber mentioned towards the beginning of this post). If you do reach out to Bayern, let me know how it goes. My fingers are crossed for you regardless 🤞

Borussia Dortmund - probably the most reliable of the Bundesliga clubs when it comes to autograph requests. They now limit you to 4 footballers per request, so you’ll have to be selective. That said, they usually reply quickly and send out hand-signed autographs every time. I have yet to hear of anyone who hasn’t received something back when they sent an autograph request to BVB.

Bayer Leverkusen - when I requested autographs from them, they sent me some back. I requested 3 players’ autographs, along with Xabi Alonso’s, and received all 4 cards back hand-signed. Quite a few YouTubers have had success hearing from them as well. Even though they’re having a fantastic season, they clearly haven’t neglected their fanmail, which is cool to see :)

Eintracht Frankfurt - sends out hand-signed autograph cards, even as of this season (they sent hand-signed cards when I reached out to them two months ago). If they’re your club, you’re in luck.

VfB Stuttgart - hand-signed cards

RB Leipzig - hand-signed cards

FC Union Berlin - hand-signed cards (I haven’t heard back from them yet, but it’s only been a week and a half at this point)

SC Freiburg - hand-signed cards

Borussia Mönchengladbach - hand-signed cards (I just heard back from them a week ago, and I think I got a mix of hand-signed cards and pre-signed prints)

FC Augsburg - hand-signed cards

SV Werder Bremen - hand-signed cards

VfL Wolfsburg - hand-signed cards

VfL Bochum - hand-signed cards, sometimes of the entire team (I received 4 cards in response to my request)

TSG Hoffenheim - hand-signed cards, often of the entire team

FC Köln - hand-signed cards

FSV Mainz - hand-signed cards, often of majority of the squad

La Liga

If you’re a fan of a Spanish club, you might be a lot less lucky, sadly. Only one club still sends out hand-signed autographs to my knowledge, and only one other club sends anything back in response to fanmail.

Real Madrid - occasionally sends out posters with pre-printed, facsimile signatures.

Sevilla - this is the club to ask for hand-signed autographs. That said, you probably won’t get more than one or two. I’d recommend being specific about which player(s)’ autographs you want in order to avoid being disappointed.

Ligue 1

Maybe the French league is more your speed. It’s a mixed bag here; while few answer fanmail, the ones that do are more often than not the most generous of any football clubs on this list.

PSG - the Parisians do still respond to autograph requests, but pretty much exclusively send out facsimile signatures.

Olympique de Marseille - have sent out pre-signed cards of their entire team in the past, along with a poster

FC Metz - sent out a mix of hand-signed autographs and pre-signed prints as of 2021

LOSC Lille - sent out autograph cards as of 2021

OGC Nice - sent out autograph cards as of 2021

RC Strasbourg - sends out autographed postcards, and if you’re lucky, they might include a squad photo and some stickers along with it :)

AS Saint-Étienne - send out hand-signed cards, although I’ve also seen them send squad photos addressed to the recipient, along with 2 issues of their club’s magazine

Eredivisie

PSV Eindhoven - sometimes send out autograph cards with facsimile signatures (pre-prints)

Swiss Super League

FC Basel - sent out hand-signed cards as of 2021

BSC Young Boys - sent out hand-signed cards as of 2021

Austrian Football Bundesliga

SK Rapid Wien - sent out hand-signed cards as of 2021

LASK - hand-signed cards (as of 2021)

Scottish Premiership

Glasgow Rangers - occasionally sends pre-signed prints (at least, as of 2021)

Ekstraklasa

All clubs listed below have sent out hand-signed autograph cards in the past:

Śląsk Wrocław

Legia Warszawa

Lech Poznań

A-League

Western Sydney Wanderers - signed squad photo

MLS

Whether you’ve got a particular club in mind or you’re just a fan of one of the big stars (i.e. Messi), you’re probably in for disappointment. Autograph collecting isn’t super big in the U.S., and MLS treats autograph requests accordingly.

Seattle Sounders - one of the only two clubs in MLS that actually sends a response to autograph requests - one lucky collector was even able to get a hat signed by the entire squad! (see here)

NYCFC - sends out hand-signed autograph cards occasionally, usually only one or two

*side note: unfortunately, it seems like most people have only reached out to European clubs, (with the exception of the A-League and MLS), so I can’t speak to whether clubs on other continents fulfill autograph requests. If you reach out to any clubs in leagues not mentioned here, let me know and I’ll update the list :)

Lingering questions:

How long does it take to hear back from clubs?

In my experience as someone living in the UK, I’ve heard back from every club I reached out to within 2-3 weeks (closer to the 2 week mark in most cases). It depends on how far away you live from the club though. I heard back from Manchester United within a week of mailing my request, but they were the exception, not the rule.

Tldr: expect to hear back within a month (maybe a month and a half in extreme cases)

Do clubs answer autograph requests during the off-season?

In my experience, no. I tried this a few years back with no success.

Can I send a shirt to be signed by a player?

I wouldn’t recommend it, as you may not get it back. If you do, the club will probably just return it to you unsigned. You’re better off just requesting an autograph card imo.

Do national teams send autograph cards?

Some do! Last I’ve heard, the German national team still answers requests with authentic signatures and the Croatian national team has sent out signed cards previously as well. The Czech Republic sends out unsigned squad cards. Last but not least, the Dutch national team has sent out fan posters in the past.

Apart from David MC’s autograph series, here’s some of the other videos that helped form this list:

[thereasonsimbroke]

The #Pokémon Company is expanding its line of merchandise with the release of the Generation VI Sitting Cuties plush line.

This collection features #Pokemon 650 to 721, including #Chespin to #Volcanion and multiple variations of #Vivillon and Furfrou. Fans of Pokémon X and Y can now purchase plushies of their favorite #Kalos region Pokémon.

These cute and affordable plushies are designed to sit comfortably on a desk. They are currently available on the UK Pokémon Center website, with a US release coming soon. Mega Evolutions are not included in this collection.

[qwertyfingers]

Drop the $50 fountain pen stationary sites 🥺

my favourite places to snoop around are cultpens [best ink selection in the UK imo], jetpens, andy's pens [mix of old stock and vintage stuff], the writing desk and thepencompany. gouletpens has a youtube channel that i keep abreast of but i don't like buying from them because they're obsessed with noodler's who i fucking hate. fountain pen network is a great resource but website seems to be down right now. i'm gonna use this as an excuse to waffle now bc i love pens thank you.

at the moment i'm most interested in the TWSBI iris colourways (rainbow anodised metal !!!) [piston fill / vac fill] also their rose gold and jade green eco-t. i like the look and feel of brass pens, there's a few available but the traveler's company one seems to have best reviews atm. kaweco's is a very nice design though. have heard good things about opus88 and i have my eye on the halo. conklin duragraph is a lot less fun looking than most pens i'm into but they are really nice to write with and last forever.

this one [sailor hi-ace neo] is actually very cheap but are apparently the best starter calligraphy pens available right now. ferris wheel press have this gorgeous pen i'm very curious about but i've never tried any of their ink.

my favourite that i own so far is moonman c1. completely impractical for carrying around with me but i insist on doing it anyway. i really like lamy nibs but all the ones i like the look of have irritatingly tiny ink capacity. most of the time i'm just using a set of beat up old wing sun 3008s because you can get 4 for less than 20£ on amazon and as long as you take care of the nibs they're very hardwearing. it's basically the store brand version of a TWSBI diamond so i would recommend those over the 3008 if you can afford it.

some of my favourite inks: l'artisan pastellier [callifolio equinoxe 6 / classic vert lumiere] robert oster [signature blue denim] pilot [iroshizuku yama-budo / tsutstuji / tsukushi] diamine [soft mint / earl grey / writer's blood / monboddo's hat / peach haze] herbin [bleu calanque]

i also desperately still want this colorverse special edition set the colours are soooooo nice [new horizons]. for years you couldn't buy colorverse anywhere in the uk so now that it's available here it's taking immense self-control to not go absolutely batshit.

and honorable mention to this bad boy because she's 140$ but i want her so bad: YSTUDIO classic revolve

[siliconecuk]

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SEO is a term that comes with a lot of baggage. The best way to understand the power of SEO is to understand the basics at work. SEO stands for Search Engine Optimization and it has been in existence since search engines started taking over content delivery from television, radio, and newspapers. The point of SEO doesn’t change very much – it’s still all about getting your business noticed on search platforms by providing the best content possible to potential customers. It’s not a secret that this takes time and patience but if done right can be very rewarding. Seo services UK

One Design Technologies is an award-winning SEO service in UK, who know that not all businesses are created equal. We know that one size does not fit all. We build bespoke packages for our clients, which are tailored to their needs and budget, so they get the most out of their search marketing campaign. We use organic search engine optimisation techniques to help you rank at the top of Google’s results pages and return more enquiries and customers. Organic search engine optimisation is a long-term strategy that should be used as a priority by your business.

What are the Local SEO Services?

Local SEO services are most important in today’s world. Local marketing has always been important, but it becomes even more relevant when consumers are looking for a business near them. Local SEO services are becoming a lot more popular now than ever before because of their importance to the success of any business. Local SEO is also known as ‘place-based search’ because it is designed to be around specific locations rather than specific keywords. It is not only about ranking on Google or Bing, but it is about being found within your own community and ranking at the top of search engines for your area!

Why do an Organic SEO strategy?

We need to do it because according to the infographic from Statista, organic SEO search was responsible for over 90% of all searches in 2016.

An Organic SEO strategy is a marketing strategy that uses a range of methods to improve the ranking of web pages or websites on natural search engine result pages. While not guaranteeing success, it does typically provide more relevant and useful traffic. The main goal with an Organic SEO strategy is to create content that is compelling and engaging, so more people will share it with their friends and family.

What are the Top 5 Benefits of Local SEO Services?

The internet is a big place. With billions of pages, it can be hard to find what you’re looking for. When you’re searching for something, how do you know that the page you found is the best one?

1. Local SEO Services allow businesses to showcase their products or services in the local area.

2. It helps establish a business on a local level, as it is important to focus on the local customer demographic.

3. It has been proven that when businesses focus on their locality, they will be more successful and receive more customers than if they were to focus solely on their website traffic.

4. Local SEO services assist small businesses in ranking higher in search engines and internet results pages, against large corporations that have already established themselves and need not rely on such tactics for success these days.

5. Local SEO Services are also more affordable than many other digital marketing services such as pay-per-click advertising or social media management, so this is another significant benefit of investing in them for your company!

Why Choose OTTOS and SEO Consultants for Your Local SEO Needs in Birmingham and Wolverhampton

OTTOS and SEO Consultants are the go-to people for Birmingham and Wolverhampton’s digital marketing needs. OTTOS has been working hard to stay ahead of the game for over 15+ years. They are proud to offer services that cover everything from website development and search engine optimisation to content marketing, email marketing and more. SEO Consultants is a Birmingham-based agency that offers a variety of services from strategy consulting to social media management, web design, digital advertising, email marketing, and local SEO in Birmingham and Wolverhampton – they have it all covered!

There are many reasons why you should choose OTTOS or SEO Consultants! They have been working in this industry for so long that they know everything about it. With all of their experience combined with new innovative ideas to push your business forward, OTTOS or SEO Consultants can help your business grow online. It is much easier to get your business noticed in today’s highly competitive and cluttered world of commercials. Companies are finding themselves resorting to more innovative methods to stay relevant and on top of the game, which is why SEO agencies are having a field day. One Design Technologies is an SEO agency that has made it their mission to help companies find their footing in the digital world. One Design Technologies is one of the most trusted SEO consulting firms in Birmingham and Wolverhampton. The sky’s the limit when you work with One Design Technologies, where they believe that nothing can be achieved unless it has been imagined first.

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Affordable Website Design Company UK: Top Solution For Platforms Struggling With Many Website Designing Problems

Digital marketing services have become extremely pivotal if your websites want to match up with the modern world’s requirements and needs. It is true that the online world is quite unstable, and the website needs to be quite flexible in order to stand strong in the competitive online world. The leading social media management company UK or the affordable website design company UK can always help all the websites with the best outcomes. Are you someone who still has doubts about how the leading social media management company or affordable website design company UK can help? If Yes. This blog can become the ultimate place where readers can know how important it is to choose a social media and website design company in the UK.

Affordable Website Design Company UK

Get The Best Social Management Services For Loyal Customer Base

The most important advantage of the leading social media management agency is that they offer affordable services. When it comes to services related to websites, the websites always look for affordable services as all the websites may have different budget plans. The leading company can always offer quality services so that the reputation of your platform can get well maintained.

Website Design Company And Its Incredible Benefits                  

The website design company is the all-in-one solution for various website designing requirements of top platforms. It is true that websites need to get customized so that they can fulfill the requirements and needs of the customers. The best website design company UK will make sure the websites are personalized according to the needs of the customers.

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Do your business digitally

Top digital marketing companies in India

· Techshu — One of the companies that handle all facets of digital marketing is Techshu. Targeting leading digital marketing firms in Canada, the UK, the US, Australia, New Zealand, or the entire world is made easier with its assistance.

· Windchimes — Windchimes has carved out a distinguished name for itself in this industry over the years with a mission to exhibit

· Phonethics. in — Phonethics. in is a skilled firm that manages the digital media marketing of businesses. It possesses an integrated analytical and creative attitude. It is situated in Mumbai and is one of India’s best digital marketing companies.

· Webisdom — Email marketing, e-commerce web design, mobile marketing, online reputation management, web development, internet marketing, and other services are all provided by Webisdom, an integrated communications firm.

· iQuanti — It provides content marketing and Search Engine Optimization (SEO) services as a division of iQuanti Inc.

· Digicliff — To boost ROI, it offers performance-based marketing. Digicliff provides the greatest online applications, specialty and interactive marketing strategies, and digital marketing solutions.

· GoZoop — GoZoop is a new player in the market, and thanks to its extravagance, its customers are happier than ever.This digital company, based in Mumbai and ranked among the best Digital Marketing companies in India, provides a wide range of services, such as Social Media Marketing, among many others.

· Tonic Media — Tonic Media is a little-known company in the digital industry, but it is doing remarkably well for its clients.

· Ideate Labs — One of the top digital marketing firms, Ideate Labs works with a variety of brands and also deals with technological development.

· Webenza — Webenza is yet another top-tier digital marketing firm that creates various media campaigns and engages in social media marketing, SEM, and SEO.

Top digital marketing agencies in India

The digital marketing industry is flourishing today. Data from 2018 indicates that there are over 1000 digital marketing agencies in India. A digital marketing agency helps companies establish solid, long-term habits that improve their standing in the online world. This helps these firms draw and keep customers on your website as a result.

· Web Matriks — Based in Faridabad, Web Matriks is a direct IT company that also happens to be one of the best digital marketing company in India. It offers a wide range of first-rate services to businesses of all sizes, including SEO, SMO, SMM, website and mobile app design, and development.

· Social Pulsar — One of India’s top SEO and digital marketing businesses is Social Pulsar, which has its headquarters in Kerala. They can outperform competing businesses by upholding strict professional standards and developing cutting-edge ideas that energize markets and have domino effects on users’ perceptions.

· Creative Monkeys — Calicut-based One of the top digital marketing firms in India is Creative Monkeys, situated in Calicut. They are one of the most distinctive and affordable digital marketing companies in India. They provide a wide variety of services.

· Bonoboz — One of India’s top digital marketing firms, Bonoboz is situated in Gujarat and employs a team of driven, workaholic individuals. They enjoy interacting with and serving their clients and think adding value is important.

· City Web — In Nagpur, India, City Web has been offering digital marketing and web-building services for the last six years. Their cutting-edge digital marketing techniques improve your business’s online visibility and assist you in

· Digital Kangaroos — One of India’s most renowned digital marketing firms, Digital Kangaroos is based in Ludhiana, Punjab, and offers services to both small and large businesses. They offer your company the most cutting-edge PPC, SEM, content marketing, social media marketing, and digital marketing options.

· Studio Pixel — Digital marketing company Studio Pixel is situated in Vizag and has won numerous honors. Some of the best web designers and web developers in the state work for Studio Pixel, one of the biggest digital design and marketing companies in Andhra Pradesh.

· Indian Online Marketing — One of the best digital marketing companies in India, Indian Online Marketing is situated in Meerut and has more than 12 years of experience. They also provide a second channel for customer support. The company uses the most efficient and uncomplicated techniques to rank your mobile app and improve its online visibility.

· Webnox Technologies — Coimbatore-based Webnox Technologies is a company that develops online applications. A group of seasoned software enthusiasts formed it with an emphasis on digital marketing.

· ShootOrder — For clients like BMW and Y-Axis, ShootOrder, one of India’s top digital marketing agencies, has produced unmatched results. They are known for helping clients with pay-per-click (PPC) advertising, mobile and app marketing, and content marketing.

· Dot Com Infoway — Dot Com Infoway, situated in Madurai, India, specializes in online & digital marketing solutions as well as mobile app development and marketing. They also have offices in Australia and the United States.

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Best SEO Company UK | London SEO

Word of Mouth Magazine (WOM), a London-based portal focusing on marketing agency in london business and lifestyle. Our features are jam-packed with breaking news and trendy hashtags.

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Case Study: Project ScopeWeb Design • Branding • Social Media Branding Consensus Capital is a leading asset management and real estate business with headquarters in London & Edinburgh. Founded by Mark Emlick, Consensus Capital offer tailored investment solutions for high-net-worth individuals & institutions in the United Kingdom. They are known for their strategic vision, market expertise & commitment to sustainable growth in international markets. The Inverness Design Studio partnered with Consensus Capital plc to establish a compelling brand identity, create a sophisticated online presence & launch an advertising campaign that elevates their position as a top-tier asset management & real estate firm in the UK. Project Overview Consensus Capital were looking for a timeless brand and digital presence which could align with their reputation as a leader in thew UK asset management and real estate market. The project scope included comprehensive branding, a high-performance website design, social media branding and marketing, and a targeted advertising campaign aimed at positioning Consensus Capital as a premier choice for investors and clients in the UK and beyond. The Challenge With a diverse client base and a focus on high-stakes investments, Consensus Capital required a brand that would communicate both their legacy and prestige in the UK's elite private equity and real estate market. We worked with Consensus Capital to develop a sophisticated brand that speaks to the high standards of their clientele while still being modern & forward-thinking.The website needed to be stylish, user-friendly & seamlessly integrate information about their asset management and real estate services. We developed a Wordpress website that was easy to update and now provide ongoing website maintenance. The advertising campaign had to be impactful, reaching a highly-targeted audience across both digital and traditional forms of media.https://youtu.be/gsIBhce_UA0?si=g4RIypE8fWY7SiVH The Result Case Studies Our work with Consensus Capital resulted in a cohesive brand identity that conveyed a dedication to the success of their partners. The new website offers an intuitive and visually engaging experience that showcases their expertise in asset management and real estate, attracting prospective clients and investors. By providing a cohesive web design that tied seamlessly with their existing brand, Consensus Capital are now set to grow in the online space.The advertising campaign effectively reached target audiences in London, Edinburgh, and beyond, increasing brand recognition and fostering trust in Consensus Capital’s services. The refreshed brand and enhanced visibility have positioned Consensus Capital as a reputable and accessible choice for clients seeking expert investment management.View their company website here: https://ccplc.com Ready to begin growing? Let The Inverness Design Studio help your business thrive with affordable, high-quality web design tailored to your needs. Contact us today for a free consultation and start building a website that drives results! Get in touch

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How can you discover Affordable and Custom Website Design Services in Manchester?

The introduction

A solid online existence is essential for any business in today's digital age, regardless of how big otherwise small it is. However, excellent web design is frequently expensive. You have come to the exact place if you are seeking for reasonably priced website design choices within Manchester or the UK. Affordable web design without sacrificing quality is achievable, and there are many bespoke options to meet your particular business requirements.

What Does Manchester's Affordable Website Design Mean? Website design services that are geared to accommodate a variety of budgets without compromising on quality or functionality are referred to as Affordable website design Manchester. These service providers are aware of how crucial value and affordability are. They concentrate on developing polished, interesting, and useful websites that effectively convey your brand while keeping expenses in mind. Small enterprises, entrepreneurs, and anyone who needs to quickly build an online presence will find these services ideal.

Why Pick Manchester's Affordable Web Design? Businesses can collaborate with talented designers at affordable rates by choosing Manchester's affordable web design services. With carefully thought-out solutions that may produce results without going over budget, these services are especially designed for businesses with smaller budgets. Budget-friendly web design Manchester also possess local knowledge, which means they know what branding, local SEO, and user experience requirements Manchester-based businesses have.

Custom Web Design Manchester: Personalized Branding Solutions one of the main advantages of working with a Custom website development Manchester agency is that you may have a website that is uniquely suited to your business. The goal of Manchester custom website development is to create a distinctive online presence that appeals to your target market. In a congested digital economy, bespoke development guarantees that your website stands out, whether it's a straightforward website for a neighborhood store or a complex e-commerce platform. The site's functionality and design can both be altered to suit your company's objectives.

Does Developing a Website at a Low Cost in the UK Make Sense?

Low-cost website development UK creation has grown in popularity as companies search for more affordable digital transformation options. The UK has a large number of affordable website development businesses that offer full-service design, development, and maintenance at reasonable costs. Selecting a low-cost service doesn't imply sacrificing quality; rather, it means locating a supplier who can maximize resources and provide an eye-catching and useful website within your price range.

Looking for an Affordable English Web Design Firm When looking for a cost-effective option in England, it's critical to choose a low-cost web design firm that provides top-notch support. A trustworthy, affordable cheap web design company England would prioritize providing dependable, expert services with clear pricing. To assist firms establish a digital presence without going over budget, these providers provide bundles and customizable alternatives. Choose businesses who have a track record of successful projects, satisfied customers, and a favorable customer review.

Essential Elements of Manchester's Low-Cost Website Design Mobile optimization, SEO-friendly structures, and user-friendly layouts are among the things you may anticipate when you select affordable web design in Manchester. Affordably priced web design companies also frequently offer choices for social media integration, branding, and safe hosting. There are still a lot of affordable solutions that include important features that improve user experience and maintain visitors on your website.